Welcome to South West (UK) Linux User Group
 
  Signup / Login Home  ·  Web Links  ·  Reviews  ·  Your Account  ·  Submit News  ·  Top List  ·   
 Main Menu
· Home
· Reviews
· Meeting Info
· Mailing List Archive
· FAQ
· Topics
· Web Links
· Get Linux!
· Special Offers/Discounts
· Our Sponsors

· Linux@Home
· Linux@Business
· Linux@School

  

 Please support:
No ePatents!

 A proud member of:
UK Linux User Groups

Microsoft To Start Running Anti-Unix Ads
Posted by Anonymous on Saturday, March 30, 2002 - 02:09 PM
Microsoft Anonymous writes "Unisys and Microsoft plan to launch a marketing campaign Friday that seeks to undermine Unix.

Unisys is spending $25 million on the campaign, spokeswoman Pasha Ray said. Microsoft is adding funding of its own but declined to say how much.

The 18-month project will include advertisements, technical sales efforts and other marketing work plugging Unisys' high-end server and Microsoft's top-end version of Windows--two products that so far have made only their first steps into the data centers where high-end servers often reside. The campaign, called "We have the way out," describes Unix as an expensive trap. "No wonder Unix makes you feel boxed in. It ties you to an inflexible system. It requires you to pay for expensive experts. It makes you struggle daily with a server environment that's more complex than ever," one ad reads.

The same ad depicts a scene in which a computer user has painted himself into a corner with purple paint. Sun's servers are manufactured in a shade of purple similar to that in the ad.

Sun responded to the campaign in a statement. "Sun still does not see Microsoft as a real threat in the datacenter market where reliability, availability, serviceability and security are key," the company said. "As for Unix being 'inflexible,' 'expensive,' and 'complex,' we feel those are terms much better suited to the closed and proprietary world of Windows."

Two technologies are at the center of the campaign. The Unisys ES7000 server can accommodate as many as 32 Intel processors and can be divided into independent "partitions," each with its own operating system. The Datacenter version of Windows 2000 can run on machines with as many as 32 processors. These top-end configurations are rare, Unisys has said, with eight-, 12-, or 16-processor partitions more common.

Unisys faces competition not only from Unix servers, which have accommodated dozens of processors for years, but also from IBM's new Summit servers, which top out at 16 processors but cost considerably less than the ES7000.

Another obstacle for Unisys: Only a few hundred ES7000 servers have been sold so far, and sales partnerships with Dell, Compaq and Hewlett-Packard have all fallen apart. In my opinion this is a good thing. Joe Bloggs sits watching his TV and this ad mentions something called Unix... "I wonder what that is...""


Note: In my opinion this is a good thing. Joe Bloggs sits watching his TV and this ad mentions something called Unix... "I wonder what that is..."

 
 Related links
· More about Microsoft
· News by Anonymous




Microsoft To Start Running Anti-Unix Ads | Login/Create an account | 0 Comments
Threshold
Comments are owned by the poster. We aren't responsible for their content.
Home  ·  Web Links  ·  Reviews  ·  Your Account  ·  Submit News  ·  Top List  · 

Web site powered by PostNuke Redhat LinuxApache Web Server

All logos and trademarks in this site are property of their respective owner. The comments are property of their posters.
Site and most content created and maintained by David Johnson.
Theme by Dezina.com.